Sector - Hospitality

The Trocadero sits at the Junction of Piccadilly Circus and Leicester Square in the heart of London.  It is one of London's most famous buildings having been a tourist attraction for decades.

Following a slump in popularity, the property was acquired by Criterion Capital who had an expansive vision to turn the sprawling property into a 585 bedroom 'pod' style hotel.

Through Ben’s and Anissa’s Seven am Design firm, we were approached to produce a series of concept schemes for the public areas.

We took inspiration from the buildings illustrious history and produced three proposals: British Music, Cool Britannia, and Heritage.

Each theme reflected the London culture past and present which, when combined with futuristic style accommodation, set the stage for a one-of-a-kind destination.



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